Healthy Start
Healthy Start is a national scheme that supports pregnant women and their families to eat a healthy diet and get the vitamins they need for healthy development.
Eligible families should register online for the scheme.
If you need language support, you can register by phone.
Find out if you are eligible for Healthy Start
Apply for Healthy Start scheme
Families receive a pre-payment card to use in shops that accept Mastercard®, to help buy:
- fruit
- vegetables
- pulses
- cow’s milk
- infant formula
There is also a Healthy Start vitamins scheme which provides healthy start vitamins to all pregnant women and all children under the age of 4 years.
Find out how you can get free vitamins
The outcome aim for this toolkit is to measure awareness and uptake of the Healthy Start scheme.
Download Healthy Start toolkit questionnaire
Download Healthy Start questionnaire answers and guidance
Watch the Healthy Start Toolkit webinar for more information:
You can switch on subtitles once you have started to play the video. A menu will appear on the video screen.
Page last updated: 27 March 2024
