Digital Marketing Skills Enhancement Programme
The Birmingham Visitor Economy Digital Marketing Skills Enhancement Programme is designed to help local tourism, hospitality, leisure, and retail businesses improve their digital marketing and make Birmingham a more appealing destination for visitors.
The programme
The programme fits the needs of Birmingham's diverse businesses. Whether it's museums, historical sites, retail hubs, or food spots like Chinatown and Soho Road, it helps businesses use digital tools to improve visitor experiences and stay strong in tough times.
Training objectives
The programme focuses on:
- empowerment through digital skills, helping participants to increase their online presence and their visibility and attractiveness to potential visitors
- encourage increased web searches for Birmingham, boosting the city's online visibility, driving more traffic and interest in local attractions
- inclusivity and accessibility: accommodates various business sizes and types, with materials available in multiple languages - including Traditional Chinese, Simplified Chinese, Kurdish, Urdu and Spanish - to address Birmingham’s diverse business landscape
How you are going to learn
You will have a range of training designed to fit your needs and schedules.
- Video tutorials: learn at your own pace with easy-to-follow video content covering key digital marketing topics
- Live webinars: join live sessions with industry experts to gain insights and ask questions in real-time
- Interactive workshops: take part in workshops that provide practical experience with digital marketing tools and techniques
- 24/7 learning portal: access all training materials anytime, anywhere - you can revisit content whenever needed
How are we going to support you
We will give you personalised support and free access to advanced digital tools.
We offer:
- tailored training: sessions designed for your business needs
- personalised support: one-on-one virtual sessions with industry experts to create digital marketing strategies that align with your needs
- continuous support: access to 24/7 live chat, a comprehensive resource library, and on-demand video training, to help you whenever you need it
Join the programme
Applications are now open for businesses to join this transformative programme. Don’t miss this opportunity to elevate your digital marketing skills and drive more visitors to Birmingham.
Learn more or apply to the programme
Page last updated: 16 October 2024
